GRAD SHOW
2025
RMIT
S1
COMM DESIGN
19–22
JUNE
Orchestration is the act of creating a single project from the choreography of multiple parts. It is not merely coordination but a deeper synthesis — a layering of disciplines, timelines, materials, and intentions that culminate in a singular, cohesive project. This principle is present in every instance of human and technological synthesis, from the structure of a digital interface to the design of a live performance. It is through orchestration that complexity becomes clarity.
Designers, in this context, are masters of visual, auditory and experiential orchestration. They move fluidly between concept and execution, holding space for both structure and intuition. Designers plan the appearance, function, and impact of products, systems, environments, and experiences. But beyond aesthetic or practical value, they master the ability to unify disparate elements — visual, auditory, material, and temporal — into one experiential form. This synthesis of sensory and spatial elements demands a deep understanding of how things come together, how they relate, and how they will be perceived or felt.
To design is to engage in a process — a relentless, evolving act of decision-making, refinement, and iteration. It is craftwork, it is hard work, and it requires profound dedication. The designer occupies a transformative space between raw information and meaningful visual or sensory expression. They hold the tension between logic and feeling, between data and emotion.
May we continue to hold on to the sentiment of “process” — not just as a means to an end, but as the very essence of orchestrated, creative expression.
Written by Eliana Roxas
A–Z↓↑
BACHELOR'S
MASTER's
Aung Khant Nyein
Austin Wong
Ben Gonzalvo
Camille Mirasol
Chun (Jeff) Yin Lee
Cloud (Yoorim) Doo
Gabrielle Vebryzky Bally
Hongxin Liu
Iris Zhao
Isabella Holloway
Jennifer Nguyen
Jialin Qiu
Jiaying Yu
Jingyi Liao
Julia Zhao
Kwan-woo Park
Lauren Chen
Lijun Wang
Madison Puyat
Maria Rosario Povadora
Miao Li
Monique Pulvirenti
Nac Wattanakul
Ndaba Waile-Maphosa
Ngoc Minh Chau Nguyen
Nichola Audrey
Nonlaphand Olarnlarp
Olivia Allen
Qing Liu
Sarah Tran
Shruti Ashish Shah
Sonali Sunil Mirpuri
Soundarya Chandrashekar
Victoria Kwan
Wan-Chi Liang
Wanning Luo
Xiaoteng Hu
Yichen Pan
Yiming Wei
Yue Xiang
Yumeng Liu
Nonlaphand Olarnlarp
Nonlaphand Olarnlarp
The Lucid Dream Hotel
Identity
Bachelor's
This project explores the creation of a brand identity for a conceptual hotel designed to help guests overcome insomnia caused by stress and anxiety. Inspired by personal experiences with sleeplessness, the brand embodies dreamy, floating, and calming aesthetics that offer a sense of weightlessness and peace. Through a collection of branded artefacts, such as in-room amenities, visual identity, the project aims to transport guests into a restful, cloud-like environment. The outcome highlights how visual and sensory branding can become a form of care, offering emotional comfort through thoughtful design.
GRAD SHOW
2025
RMIT
S1
COMM DESIGN
19–22
JUNE
Orchestration is the act of creating a single project from the choreography of multiple parts. It is not merely coordination but a deeper synthesis — a layering of disciplines, timelines, materials, and intentions that culminate in a singular, cohesive project. This principle is present in every instance of human and technological synthesis, from the structure of a digital interface to the design of a live performance. It is through orchestration that complexity becomes clarity.
Designers, in this context, are masters of visual, auditory and experiential orchestration. They move fluidly between concept and execution, holding space for both structure and intuition. Designers plan the appearance, function, and impact of products, systems, environments, and experiences. But beyond aesthetic or practical value, they master the ability to unify disparate elements — visual, auditory, material, and temporal — into one experiential form. This synthesis of sensory and spatial elements demands a deep understanding of how things come together, how they relate, and how they will be perceived or felt.
To design is to engage in a process — a relentless, evolving act of decision-making, refinement, and iteration. It is craftwork, it is hard work, and it requires profound dedication. The designer occupies a transformative space between raw information and meaningful visual or sensory expression. They hold the tension between logic and feeling, between data and emotion.
May we continue to hold on to the sentiment of “process” — not just as a means to an end, but as the very essence of orchestrated, creative expression.
By Eliana Roxas
ORCHESTRATED
RMIT COMM DESIGN
GRAD SHOW S1 / 25
RMIT University | School of Design
DESIGNERS:
Alexis Marinovic
Andrew Van Keulen
Candice Sun
Eliana Roxas
Hilary Zhao
Yiming Wei
LEADS:
Brad Haylock
Noel Waite
Russell Kerr
Ziga Testen
Lloyd Mst
CONTRIBUTORS:
Nicola St John
Shuai Shao
Yoko Akama
INDUSTRY PARTNERS:
Mecca
Studio Round
Uni Super
INSTAGRAM: rmitcommdesign
INSTAGRAM MCD: rmit_mcd
Congratulations to the graduating Communication Design cohort, of Semester 1, 2025. Continue to learn, grow and transform.
Nonlaphand Olarnlarp
Nonlaphand Olarnlarp
The Lucid Dream Hotel
Identity
Bachelor's
This project explores the creation of a brand identity for a conceptual hotel designed to help guests overcome insomnia caused by stress and anxiety. Inspired by personal experiences with sleeplessness, the brand embodies dreamy, floating, and calming aesthetics that offer a sense of weightlessness and peace. Through a collection of branded artefacts, such as in-room amenities, visual identity, the project aims to transport guests into a restful, cloud-like environment. The outcome highlights how visual and sensory branding can become a form of care, offering emotional comfort through thoughtful design.