Orchestration is the act of creating a single project from the choreography of multiple parts. It is not merely coordination but a deeper synthesis — a layering of disciplines, timelines, materials, and intentions that culminate in a singular, cohesive project. This principle is present in every instance of human and technological synthesis, from the structure of a digital interface to the design of a live performance. It is through orchestration that complexity becomes clarity.

Designers, in this context, are masters of visual, auditory and experiential orchestration. They move fluidly between concept and execution, holding space for both structure and intuition. Designers plan the appearance, function, and impact of products, systems, environments, and experiences. But beyond aesthetic or practical value, they master the ability to unify disparate elements — visual, auditory, material, and temporal — into one experiential form. This synthesis of sensory and spatial elements demands a deep understanding of how things come together, how they relate, and how they will be perceived or felt.

To design is to engage in a process — a relentless, evolving act of decision-making, refinement, and iteration. It is craftwork, it is hard work, and it requires profound dedication. The designer occupies a transformative space between raw information and meaningful visual or sensory expression. They hold the tension between logic and feeling, between data and emotion.

May we continue to hold on to the sentiment of “process” — not just as a means to an end, but as the very essence of orchestrated, creative expression.

By Eliana Roxas

ORCHESTRATED

RMIT COMM DESIGN

GRAD SHOW S1 / 25

RMIT University | School of Design

DESIGNERS:

Alexis Marinovic

Andrew Van Keulen

Candice Sun

Eliana Roxas

Hilary Zhao

Yiming Wei

LEADS:

Brad Haylock

Noel Waite

Russell Kerr

Ziga Testen

Lloyd Mst

CONTRIBUTORS:

Nicola St John

Shuai Shao

Yoko Akama

INDUSTRY PARTNERS:

Mecca

Studio Round

Uni Super

INSTAGRAM: rmitcommdesign
INSTAGRAM MCD: rmit_mcd

Congratulations to the graduating Communication Design cohort, of Semester 1, 2025. Continue to learn, grow and transform.